Custom Analytics Dashboard

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Analytics Made Easy

The Problem

As a big fan of data and analytics, I’ve always appreciated their value and have been a proponent of providing quality, relevant web reporting and analysis. Using Google Analytics (GA) as my primary tool, I’ve spent years learning the ins an outs if the interface and where to find things. Great for me, but not so great for the typical client. If you can manage to get them to actually login, when they do they’re hit with data and option overload with no clue how to combine pertinent data to create meaningful relationships. Even with customization and client instruction with the interface it was a daunting proposition.

There were challenges with GA reporting as well. While it’s fairly easy to set up scheduled reports in GA, the reports weren’t branded (other than with Google) nor formatted cleanly, lacking control over line or page breaks or container widths, and there was no facility for the addition of any reporting copy. Creating an agency-quality client-branded report meant exporting data from GA, formatting in a spreadsheet, then writing up a document and pasting graphics in from the spreadsheet. Not only was this 2 steps removed from the source data, it was also fairly time-consuming for something that could be an automated process.

The Solution

We created a SaaS (Software as a Service) web application that was very intuitive and user-friendly, mainly due to a simplified interface that provided relevant information in a logical fashion. It also included both client and agency branding and user personalization. This was accomplished through the use of robust back end administrative interface to set up customized profiles, dashboards and widgets for clients. The use of custom tags that were added to a website (post-development or otherwise) were critical towards presenting the information in a less technical way, such as avoidance of URL paths and the use of generic Google Analytics taxonomies.

One of the big features underway is the addition of automated email push reporting, which will use the same technology via DocRaptor as this project to create automated, beautifully-formatted CSS-based PDF outputs with customizable scheduling.

My Roles
  • Proposal
  • Scope/Estimating
  • Information Architecture
  • Development Management
  • Creative Direction
  • UX/UI Direction
  • Analytics
  • Testing
  • QA/Testing