REHAU 3D Video

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Resource type:

  • REHAU Polyformance Video

The Power of 3D

The Problem

Already a well-established brand name in Europe, REHAU has built strong reputation for their engineering quality and excellent products for a variety of industries. They are particularly known for their Windows & Doors (W&D), which are unmatched in their sound abatement, energy efficiency, and overall quality. They were looking for ways to further align their W&D-specific messaging and collateral with the overarching REHAU brand.

Solution

After doing some discovery work, we made a round of recommendations.  With their precise, clean “German engineering” brand and image and heavy focus on cutting-edge technology for their vinyl window frames, we determined a series 3D product videos could be a very effective vehicle in presenting and convey these messages in aggregate. The Polyformance video above was the first in this series.

Acting as the project manager, I outsourced the talent and acted as lead on the technical aspects of the job. This included technical requirements, asset collection, timelines and budgets. I also managed the cross-functional team communication between the 3D team building the models and animations and our internal design team writing the script, creating storyboards and providing creative direction.

I also wrote a blog article titled 3 Cool Things About 3D Video after completing the project.

My Roles
  • Discovery
  • Project Management
  • Asset Management
  • Outsourcing