Sport Chalet Brand Shops
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Creating Custom Brand Micro-Experiences
24 Productions managed the development of over 100 brand shops for Sport Chalet, from Coleman to UGG to Quiksilver. The brand shops were created based on a template provided by the client. They were HTML/CSS-based with jQuery to control the animations. Brand assets and style guides were typically provided by the client using a variety of methods from marketing portals to good old email.
The Sport Chalet brand shops were designed to deliver brand specific content within the shopping experience as an additional option for visitors seeking a specific brand. The experiences use a template that we created based on the space allocated for the brand following the guidelines provided by the technical team at Sport Chalet. The brand shops were then separately built, hosted and externally maintained while residing seamlessly on the retail site.
These experiences sometimes referred to as mini-sites offer a brand voice within a retail website. This is a lot like the way brands merchandise specific display area of a brick-and-mortar store. Online shoppers might choose Shop-by-Brand or something similar to step into a manufacturer’s exclusive experience and explore one brand’s products without being distracted by competing products.
- Project Management
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